525 m² LED screen serves as new landmark in Cairo

In 2015, Down Town Advertising decided to create a new advertising space on the façade of the high-end Down Town Mall in the New Cairo district, in Egypt. Since July 2015, the world’s largest curved outdoor LED screen has been visible for shoppers and drivers on the nearby highway. The LED screen has been fully booked since launch, displaying messages from companies like Samsung, QNB al Ahli Bank and Etisalat telecom provider. The LED screen was delivered as a turnkey solution by Immediad Group as lead partner and Immediad Denmark as support. When choosing Immediad Group as supplier, Down Town Advertising in particular emphasized the turnkey aspect in combination with a reasonable pricing – as well as the local presence of Immediad Group. The project included a number of phases, covering the initial counselling, projecting, installation, testing and operationalization. The installation was carried out as scheduled using modern principles such as 3D CAD and laser measuring equipment. A part of the turnkey solution is the IMM LED EXPERT Software, including Health Monitoring for easy and intuitive management of content. Today, Down Town Advertising has entered a service and maintenance agreement with Immediad Group including also software support. The world’s largest curved outdoor LED screen: A few interesting specs:
  • 65 meters wide, 7 meters tall – 525 m² in total
  • Customized cabinets creates a seamless screen
  • Curve 90º
Further information: Immediad Group, info@immediad.com
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